We are delighted to announce Agapi has partnered with Premier to launch a new Boat Club Concept.
Premier Marinas, the UK’s leading marina group, and Agapi Boat Club have partnered to create a smarter way for UK boaters to enjoy all the pleasures of high-end boating – at a fraction of the cost of traditional ownership.
The alignment of Premier Marinas with the Agapi Boat Club, which already boasts a network of 14 Centres based in Sweden, Finland, Greece and Spain creates a powerful and unique proposition for the new Club; attracting a wide range of interest from many customers who do not want the time pressures and responsibilities of owning and maintaining a boat but who want to enjoy easier way of boating.
Alongside the option to access Agapi Boat Club Centres overseas, The Premier Agapi Boat Club will offer its members the freedom to enjoy Premier’s prestigious marinas at Chichester, Southsea, Port Solent, Gosport – and at Swanwick Marina on the Hamble, the home of Premier’s first club.
Commenting on the association with the Agapi Boat Club, Andy Mills Premier Marinas Business Development Director said “Before starting on this journey we researched a number of boat models and operators, looking for exactly the right fit for Premier – and we found it with the Agapi Boat Club.” He continued “Agapi not only offered the kind of club we aspired to run and the cutting edge service systems to back it, but they also provide the premium boats that we require to fit with the Premier brand. But as importantly, we found that there were shared values between our two organisations including a requirement for professionalism, respect for customers, staff and suppliers and a deep understanding of what delivering a first-class service means.”
“Responding to these comments Agapi’s CEO Peder Asplund said “We are a fast growing company looking for growth – but in the right way and with the right partners. Premier’s cultural values mirror those of our own brand and we particularly value Premier’s ambition, commercial agility and respect for the environment. We could not have chosen a more fitting partner to bring the Agapi Boat Club concept into the UK and we look forward to the success of The Premier Agapi Boat Club.” Premier Marinas
Established in 1994, Premier Marinas owns and operates nine of the UK’s most prestigious marinas. All based on the South Coast, locations include: Eastbourne, Brighton, Chichester, Southsea, Port Solent, Gosport, Swanwick, Noss on Dart and Falmouth in Cornwall. With over 5,000 berths combined, Premier Marina strives to be the finest marina operator in the UK, providing first-class boat storage services and quality boatyard facilities at all its marinas.
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